54→71%sign-up completion
120design-system components
40+user interviews run
About
I'm a product designer who starts with people, not pixels. I've spent five years in fintech and e-commerce, running research with real users, prototyping quickly, and building design systems so engineers can ship with confidence. Outside work I sketch ideas for everyday Singapore problems, like hawker queues.
Experience
Feb 2022 – Present
Senior Product Designer
PayNest Pte Ltd · Singapore
- Redesigned onboarding for a payments app, raising sign-up completion from 54% to 71%
- Built a 120-component design system adopted by 5 squads, cutting UI build time by 30%
- Ran 40+ usability sessions with SME owners to shape the invoicing roadmap
Jun 2019 – Jan 2022
UX Designer
Shoplane Asia · Singapore
- Simplified checkout from 5 steps to 3, lifting mobile conversion by 9%
Projects
PayNest onboarding
Research-led redesign of a fintech sign-up flow for small businesses.
Hawker queue app concept
Side project: virtual queueing for hawker stalls, tested with 12 stall owners.
Skills
FigmaUser researchPrototypingDesign systemsUsability testingWCAG 2.2HTML/CSS
Education & certifications
2014 – 2017
Diploma in Interaction Design
Nanyang Polytechnic
NN/g UX Certification